TheBlog...
Bay38 project builds · one post per project
The Work section says what I do. This is the receipts. One post per Bay38 project, what the brief actually was, what got built, what broke on the way, and what I'd do differently. Written by the person who did it, not by a marketing department.
Clothing House: rebuilding a workwear B2B on DecoNetwork
Every workwear site in the UK looks like every other workwear site. Stock photo, fluorescent jacket, faint grin. Here is what we did instead, and what DecoNetwork made hard.
Clothing House B2B portals
Per-customer trade portals with their own pricing, their own catalogue and their own front door.
Vehicle House
Brand and site build for the vehicle side of the group.
The Micheldever workwear brochure
Seven versions of a product brochure for a garage network, and why the seventh was the one.
Walsall Wood
A tyre and garage business, its web estate, and a migration nobody enjoyed.
OpesQ
Consultancy brand and site, built from nothing.
HAL, the chatbot that actually shipped
An AI assistant live on bay38.com, with lead capture, easter eggs and a personality that survived review.
Betsy
Building a commerce platform on Medusa instead of renting one.
Builder Burger: Survive the Shift
A game, built for real, because not everything has to be a website.
Bay38 Control Deck
One screen for the whole operation, and why it got parked until the foundations were right.