TheRecord

General Manager & Head of Digital

• Run day-to-day business operations while owning digital strategy, platform architecture, and delivery across a multi-brand group spanning branded workwear, embroidery and print, tyres and automotive, and digital services.
• Work directly with the Owner/CEO on commercial strategy, trading performance, and investment decisions across the group.
• Built and launched HAL, a conversational AI assistant live on bay38.com, handling visitor engagement and lead qualification.
• Designed and delivered a 7-brand digital product catalogue (150+ products) supporting the branded workwear programme for Micheldever Tyre Services, one of the UK's largest tyre distributors.
• Built live operational tools used daily by the production team: real-time Production Tracker and Sales Tracker, replacing manual spreadsheets.
• Customised and extended the DecoNetwork eCommerce platform beyond its native capability: custom mega menus, B2B customer portals, product template systems.
• Built the digital infrastructure supporting a production scale-up, doubling the production team and revenue.
• Architected a proprietary multi-agent AI development platform: a fleet of AI agents across multiple machines sharing persistent cloud memory, with automated auditing, versioning, and deployment.
• Introduced automated weekly reporting and internal project management tooling (Next.js, React, Supabase).

eCommerce Manager & Project Lead

• Built a dedicated eCommerce department from existing warehouse space with minimal investment: product processing areas, photoshoot booths, multiple selling platforms.
• 36,000+ individual eBay sales since 2019 at 100% positive feedback; 5,500+ store followers; 2024 the store's highest-performing year.
• Delivered a 31% increase in income above projected target within the first 12 months, turning a non-revenue department profitable.
• Owned the department P&L and income targets, answering directly to the Directors.
• Trained five staff and five volunteers from zero eCommerce experience to running listings, orders, and customer service.
• Launched an internal stock transfer system, click-and-collect, and an independent website.
• Facilitated the single largest stock donation in the charity's history.

eCommerce Project Manager

• Designed and launched an independent workwear website focused on seamless shopping journeys.
• SEO and PPC optimisation, Google Merchant Centre compliance, full promotional campaigns across email, social, video, and display.
• Achieved profitability within 12 months on minimal upfront investment.

eCommerce Project Manager & Consultant

• Led design and launch of independent websites and integrated platforms.
• Increased annual turnover 150% over 3 years by growing the customer base and expanding product offerings.
• Built an outdoor clothing and homeware site reaching £350k annual turnover within 2.5 years.
• Owned branding end-to-end: logos, banners, promotional products, physical and digital media.

Retail Manager

• Managed high-volume, fast-paced retail; top 10 store performance out of 300+.
• Increased annual turnover to an all-time high for the store.
• Trained and mentored new management; trained regional managers in merchandising best practice.
• Introduced stock promotions later adopted company-wide.

Assistant Manager

• Managed custom paint and bodywork services for private and commercial vehicles; built the client base through negotiation and business development.

Nightclub DJ

• Promoted events, built a loyal following, and ran promotions with record companies. Yes, really.

Warehouse Operative, Admin Clerk & Seasonal Supervisor

• Order picking, transport logistics, stock auditing; supervised seasonal staff in a high-demand environment.